Pro makeup master class | ELI Makeup Events

PRO MAKEUP MASTER CLASS : OCT-2018

Eli Makeup Academy organised and hosted “PRO-MAKEUP MASTER CLASS” two days session in a mixture of theory and practice where Mr.Bassam created 4 different bridal and makeup looks. He explained carefully and in details about the theory behind his styles , reason for his product choices, and makeup techniques in order to realise his finale makeup visions.
The event opened up with welcoming attendants and participants with white roses as a sign of beauty, glamour, and celebration. Full intensive interactive sessions guided by Ms.Elham where she and Mr.Bassam answered and welcomed questions and enquires. The event was divided in to two sections to allow some interval tea breaks in order to grant ladies some free time to enjoy socialising yet to inspect Mr.Bassam products displayed for purchase and for experiment . The event was organised to guide ladies, bloggers, and makeup artists to latest makeup techniques and trends, yet to eliminate any wrong conceptions and usage of makeup. Moreover ELI academy was privileged by Al Reem Saif Al Ali, and Mariyam Sayed Al Hashimi attendance during the event.All participants were entitled (KHDA) approved certificates signed by Mr.Bassam at the end. Nonetheless, a photo included participants, Ms.Elham and Mr.Bassam was taken to close the event.
Sponsored by : MakeupForever, Clarins, Urban Decay, Bassam Fattouh Cosmetics, and Eli Makeup Academy….etc.

BEAUTY POP : APRIL-2018

Three days debut event sponsored by ELI MAKEUP ACADEMY yet hosted by Dubai Design District ( D 3 ) featured some of the most inspirational and powerful women in MENA beauty industry like celebrity hairstylist “Jen Atkin”, skincare expert “Nurse Jamie Sherrill”, renowned founders “Huda and Mona Kattan” of Huda Beauty, influencer “Fajer Fahad”, model and Instagram influencer “Camila Coelho”, beauty vlogging sensations and entrepreneurs “Desi Perkins” and “Marianna Hewitt” also the amazing Dubai-based influencer “Dana Hourani”.
Activities revolved around : hair and makeup master classes, meet & greet celebrities, retail special experiences, socialising, new business opportunities, On the other hand panel talks concentrated on business women in the digital age balancing personal, work and Instagram life. Disscussions also inculded success stories and beauty tips, still the audience interacted vibrantly through many questions.
Renowned Beauty influencer Huda Kattan expressed her opinion eloquently on the challenges of being a woman in business within the region.“When I first started the business I felt a lot of frustration,” Kattan said. “Being a woman in this region was challenging. People were treating us like our brand was just hobby. One of my favourite pieces of advice I’ve been given is just to be patient. There’s an Arabic phrase that means ‘with every delay there is a blessing’ – words to live by!”
Looking forward to host and sponsor more BEAUTY inspirational events…..

BEAUTY WORLD DUBAI : MAY-2018

2019

Awarded Best Makeup Artist at a prestigious beauty exhibition in Sharjah, Eli Makeup Academy demonstrated excellence by creating high-end commercial beauty looks for multiple makeup and skincare brands.

2020

At ELI Studio, we have created exceptional makeup looks for a wide range of beauty photoshoot projects, while also leading productions as Director of Photography (DOP). The final images produced at ELI Studio have been published across press and digital platforms in the Middle East and South Africa, including features in Hia Magazine.

ELI Studio has successfully completed beauty and fashion shoot projects with celebrities and international bloggers, delivering high-end creative production from concept to final image.

In addition, ELI produces commercial beauty video campaigns for multiple professional makeup and luxury brands, with creative direction, makeup artistry, and cinematography all executed in-house.

2021

ELI Makeup Academy has created an exclusive 150-page professional training manual, providing structured guidelines, expert techniques, and comprehensive education in makeup artistry and skincare for our students.

2022

ELI successfully completed the full stage setup and production execution for the ELI Beauty Show program.

Alongside these innovations, ELI continues to lead pre-production development and execute high-end fashion brand shoot projects, maintaining a consistent standard of creative excellence.

2023

ELI is continuously leading the pre-production and development of weekly beauty-focused shows, broadcast across the GCC region, delivering high-quality content that combines creativity, expertise, and industry innovation.

2024

Eli expanded ELI Art Production to include TV studio and program production, receiving approval from the Dubai Economic Department and a media license from the UAE Media Council, while continuing to operate alongside ELI Makeup Academy.

2025

ELI is currently evolving its studio concept to develop a fully integrated TV studio program, expanding its vision into large-scale media production. The company has obtained approval from the Dubai Economy Department to add Technical and Occupational Skills Training to the ELI Art Production license.

United Arab Emirates Dubai, Zabeel 2 Dubai Design District Bldg 6, M08|M09 +971-44212733